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Emma, Official Sponsor of the UnPodcast

In today’s show, we simply have too much to talk about. We discuss podcasting etiquette; the big anniversary we have coming up; the touching story of the seven-handed pitcher; sexism in startups; fake reviews; a negative spin class; and sexism against dads. All this, a made-up word and a listener question, too!

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention
[00:00:32.02]Podcast Etiquette
[00:01:15.29]Episode Overview
[00:03:19.20]A Big Anniversary Coming
[00:03:38.04]The Seven-Handed Pitcher
[00:08:05.07]Startup Sexism
[00:15:01.01]Emma Sponsorship Mention
[00:15:27.04]How To Spot Fake Reviews
[00:19:45.14]Negative Spin
[00:28:46.16]Ooops! Sorry, Dad
[00:30:59.17]Made-Up Word: Nepotisnt
[00:32:51.18]Listener Question: Do you consider social media following numbers a direct measure of brand awareness?

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Mentioned In This Episode

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.

The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.

Killing Marketing explores how these companies are ending the marketing as we know it--in favor of this new, exciting model.

The post Killing Marketing – Book Interview appeared first on Heidi Cohen.

Killing Marketing

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.

The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.

Killing Marketing explores how these companies are ending the marketing as we know it--in favor of this new, exciting model.

The post Killing Marketing – Book Interview appeared first on Heidi Cohen.