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In this episode of the UnPodcast, we talked about double standards, guilt, and shaming in social media, and the right way for charities to use social media to support their cause.

Other topics include:

  • The brouhaha over Lean In’s posting for a highly skilled intern, for no compensation
  • The ins and outs of voluntary slave labor
  • Why our message has to be consistent, especially on the Internet
  • Why trying to be cool in marketing is almost as bad as trying to be funny
  • Leveraging likes the wrong way on Facebook
  • Why data is dangerous
  • A huge tipping point for Twitter when it comes to social injustice
  • Why insurance gets a bad name
  • Why you should shut up or help
  • The benefits of hashtags without brand names on Twitter
  • Shaming and Tweetathons
  • How Scott has become what he hates on Twitter
  • And so much more. . .

    Items mentioned in this episode

  • Lean In

    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound

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    Subscribe on iTunes

    For Episode 1, our UnAdventure begins with the most valuable thing an entrepreneur can have, and ends on Jug Mountain. Just the podcast ride you’ve been waiting for.

    Hear what Alison thinks about a customer faking the grossest product shipment ever and who Scott thinks you should never mess with online.

    Other topics include:

  • Why QR codes kill kittens
  • What is, and is not, trademark infringement
  • The dumbest move we’ve seen on the Internet. EVER.
  • How to handle false accusations about your brand
  • The importance of good reviews on your site
  • When to walk away from a problem customer
  • How to determine the difference between a troll and a customer with a legitimate complaint
  • When to give a refund even if the customer is wrong
  • How we’ve scared the crap out of brands
  • Why it’s important for the people handling social media to have authority to take care of a problem
  • And so much more. . .


    Items mentioned in this episode

  • Beware of Those Who Ask for Feedback: And Other Organizational Constants
  • Beauty and Fashion Tech Post
  • Video of the girl who burned her hair with a curling iron
  • Motrin Moms commercial
  • Summer School movie trailer
    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound

    On this historic day, 50 years ago, one of the greatest speeches in history was given. “I Have A Dream” by Dr. Martin Luther King Jr was spoken. It gave me chills when I heard it for the first time when I was 8, and it still does today.

    So why not celebrate this historic day, by making it about golf?!

    Shame on the Golf Channel. I cannot fathom someone sitting around a desk saying “I know how we can go viral!! Let’s newsjack! Tweet it up!”

    Stop. Doing. This.

    Stop trying to piggyback off holidays and celebrations by making it about you.

    Stop trying to “go viral” or “trend”.

    You know what a brand should do today? Nothing. Or show some respect and send out a tweet like “On this historic day 50 years ago, Martin Luther King Jr had a dream. Thank-you for changing the world.” Or whatever it is you want to say.

    You don’t need to leverage this speech. You don’t need to leverage natural disasters. You don’t need to capitalize on civil unrest.

    You need to be human. It’s not always about business.

    (Special thanks to everyone that took screen shots and sent them to me)