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In this episode of the UnPodcast, we talked about why making one person’s day is your job and in fact is your entire purpose in life and why you should be the “Disney” of your industry.

Being great at what you do doesn’t come from a policy manual, procedure or training, but from who you are.


Awesome is not in the policy manual. [Tweet this]

 

Other topics include:

  • Urinal poking incidents
  • Why sometimes you just need the Dubstep
  • Bloody incidents at team-building happy hours
  • The importance of caring about one sale
  • What marketing is all about
  • Why, “I’m not Google” isn’t a good excuse for giving subpar customer service
  • The real job of HR
  • Why experience has nothing to do with whether or not someone will be a good employee
  • And so much more. . .
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    Items mentioned in this episode

  • Lowering the Bar article
  • LUSH Soap
  • EBGames
  • Ubisoft
  • The Most Beautiful Ruined Moment
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    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound

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    In this episode of the UnPodcast, we talked about double standards, guilt, and shaming in social media, and the right way for charities to use social media to support their cause.

    Other topics include:

  • The brouhaha over Lean In’s posting for a highly skilled intern, for no compensation
  • The ins and outs of voluntary slave labor
  • Why our message has to be consistent, especially on the Internet
  • Why trying to be cool in marketing is almost as bad as trying to be funny
  • Leveraging likes the wrong way on Facebook
  • Why data is dangerous
  • A huge tipping point for Twitter when it comes to social injustice
  • Why insurance gets a bad name
  • Why you should shut up or help
  • The benefits of hashtags without brand names on Twitter
  • Shaming and Tweetathons
  • How Scott has become what he hates on Twitter
  • And so much more. . .
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    Items mentioned in this episode

  • Lean In

  •  
    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound

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    UNPODCAST_iTUNES GRAPHIC
    For Episode 1, our UnAdventure begins with the most valuable thing an entrepreneur can have, and ends on Jug Mountain. Just the podcast ride you’ve been waiting for.

    Hear what Alison thinks about a customer faking the grossest product shipment ever and who Scott thinks you should never mess with online.

    Other topics include:

  • Why QR codes kill kittens
  • What is, and is not, trademark infringement
  • The dumbest move we’ve seen on the Internet. EVER.
  • How to handle false accusations about your brand
  • The importance of good reviews on your site
  • When to walk away from a problem customer
  • How to determine the difference between a troll and a customer with a legitimate complaint
  • When to give a refund even if the customer is wrong
  • How we’ve scared the crap out of brands
  • Why it’s important for the people handling social media to have authority to take care of a problem
  • And so much more. . .
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    Items mentioned in this episode

  • Beware of Those Who Ask for Feedback: And Other Organizational Constants
  • Beauty and Fashion Tech Post
  • Video of the girl who burned her hair with a curling iron
  • Motrin Moms commercial
  • Summer School movie trailer
  •  
    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound