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In this episode of the UnPodcast we talk about how you’re always representing your business or the company you work for, even when posting on your personal social media accounts. Because of this, if you wouldn’t sit down in your office and shout what you’re about to post online, you shouldn’t do it.

We also discussed the fact that it no longer takes a newspaper to get the word out, and that the best way to avoid hiring people who do stupid things on social media is to check their social media profiles before hiring them.

Other topics include:

  • Bootstrapping as a new business owner
  • Why some of the best commercials are homemade
  • The best asset of small businesses
  • What works even better when you have no budget
  • The best time to market
  • The most dangerous phrase on Twitter
  • The first goal in headline writing
  • What gives employees a false sense of security
  • The difference between policy and guidance
  • What to do when you have a really strong opinion
  • And so much more. . .
  •  

    Items mentioned in this episode

  • UnPodcast #9
  • We Buy Golf Clubs video
  • Jimmy Fallon Show
  • Why Tweets About Obese Doctors Are Never Your Own
  • Woman Loses Benefits After Posting Facebook Pics
  • Laraine Cook, High School Coach, Fired Over Facebook Photo That Shows Fiance Holding Her Breast
  • Gabe Zichermann on Twitter
  •  
    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound

    Instagram Is For Brand Lovers [Research / Charts]

    instagram brandingIf you think selfies and food when someone says Instagram, it’s time to think again. Instagram is for brand lovers.

    Instagram is the tenth largest mobile app reaching one out of four smartphone owners, both iOS and Android, in the US according to comScore. Instagram has 150 million monthly active users who share 55 million photos per day!

    Here are 5 Instagram marketing tips to help you gain better brand awareness.

    1. Over 70% of top brands are active on Instagram according to Simply Measured research of Interbrand 2013 Top 100 Brands, collected 3Q2013. Brand usage is similar to that of Pinterest and Google+.

    • 2/3 of brands have an active Instagram account with photos posted.
    • 1/3 of brands have passed the 20,000 follower mark on Instagram.

    Simply_Measured_Instagram-3Q2013-Topline_resultsSimply_Measured_Instagram-Top 10 brands Engagment 3Q2013

    Actionable Instagram Marketing Tip: Stake your turf on Instagram. Like any other social media platform, it’s critical to be able to use your brand name. At last week’s Inside Social Marketing Conference, U-Haul’s Social Media Director mentioned that her firm had difficulty claiming their name on Instagram.

    Also, take the time to determine marketing goals for Instagram. In other words, what do you hope to achieve by engaging on Instagram. For most firms, this means increased branding.

    2. Under 5% of top brands post 50 times per month or more on Instagram. Roughly one out of five brands posts once a day. From a content creation perspective, this means you should be able to gain traction by posting one or two photos per day to be in the top quarter of active Instagram brands.

    Simply_Measured_Instagram-Posts per Month-3Q2013

    Actionable Instagram Marketing Tip: Integrate Instagram posting into your editorial calendar for visual content. Determine the type and/or subject of branded content that resonates with your Instagram audience. Don’t assume that one size fits all.

    Follow memorable photography effectiveness best practices while providing a mix of different types of images to keep your audience interested. Just like food, people like variety.

    3. Brand engagement in the form of likes and comments has grown an astronomical 350% in the past year. Understand that this type of growth happens when platforms are new and the amount of growth is calculated on a small initial base. Simply_Measured_Instagram-Brand_Engagement_3Q2013

    Only 22% of top brands in the automotive, media and luxury categories provide 59% of total brand posts and garner 83% of total engagement. By contrast, brands with less visually attractive products have lower posting and engagement.  cSimply_Measured_Instagram-Brand Categories-3Q2013

    Actionable Instagram Marketing Tip: Find other ways to present your product and company in photographs to make them more appealing to your target audience. Take a lesson from companies like GE that show the beauty in their B2B products many people may not realize are created by GE. GE on Instagram-1

    Of course, it’s difficult to compete with the engagement of well-loved consumer brands like Nike. Understand that this magnitude of activity mirrors Facebook where General Electric has 1,008,606 likes and Nike has 15,991,201 likes. Nike on Instagram

    BTW–Another important lesson from these photos is to integrate your logo and/or name where possible. Nike Logo on Instagram

    4. Over 80% of Instagram posts by top brands include at least 1 hashtag.

    Simply_Measured_Instagram-Hashtag-3Q2013

    Actionable Instagram Marketing Tip: Use hashtags for content discovery but don’t overdo it. Like other platforms, use 1 to 3 hashtags to expand content discovery that’s relevant.

    BTW–Take a page from GE’s Instagram playbook and use exciting, relevant events, like the Dubai Airshow, to spotlight and share images of your product.

    GE Instagram takes advantage of current events

    5. 94% of content on Instagram is photographs. This makes sense since it’s still early days for Instagram video and it’s competing with more established video platforms like YouTube.

    Actionable Instagram Marketing Tip: Test some Instagram videos to see how they perform.

    BTW–Here’s other research with 8 Instagram Marketing Tips.

    Instagram has  reached a point where marketers should consider incorporating it into their social media marketing plans. This is particularly important if you’ve got a visual content marketing strategy in place.

    How have you used Instagram and what were your results?

    Happy Marketing,
    Heidi Cohen


    Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies.
    You can find Heidi on , Facebook and .

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    Comtent Marketing World OnDemand Content Marketing World 2013 brought together the leading marketing thinkers and practitioners from around the globe. Over 1,700 marketers from 40 countries attended the annual event in Cleveland. But don't worry if you couldn't attend - or missed a valuable session - Get all the content of CMWorld 2013 OnDemand now!

     

     

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    Photo Credit: http://www.flickr.com/photos/baileysjunk/3006801925/

    The post 5 Instagram Marketing Tips To Gain Brand Awareness appeared first on Heidi Cohen.

    Smartphones & Tablets Drive Sales [Charts]

    mobile shopsMobile devices boosted 2013′s holiday online sales visits.

    Out of 400 million online shopping visits during Thanksgiving and Black Friday this year, one in four online sales occurred on a tablet or smartphone according to Adobe.

    Background: Mobile goes shopping

    Before diving into the holiday shopping data, it’s important to understand how people use their mobile devices, both smartphones and tablets, to shop. According to GE Capital’s second Mobile Shopper Study, mobile buyers are more engaged and expect a frictionless, consistent experience regardless of device or location.

    Mobile shopping when and where I want

    Since people tend to have their smartphone within arm’s reach most of the time, it’s no surprise that they use these devices to save time shopping. GE Capital Retail Bank second annual Mobile Shopper Study

    • 59% of those surveyed visit a retail site on a tablet.
    • 43% of those surveyed visit a retail site on a smartphone.
    • 61% of those surveyed performed at least one shopping-related task on their mobile phone
    • 36% of those surveyed shopped from their smartphone during the past 3 months, up 10 percentage points from 2012.

    Mobile researches before purchases

    Customers have always done their homework for high-ticket items. With computers and mobile devices, they can easily check prices and reviews with limited time or effort. GE Capital Retail Bank second annual Mobile Shopper Study-research purchase

    • 25% of those surveyed always conduct online research prior to purchase.
    • 46% of those surveyed research purchases for items over $116.

    Make me a mobile offer

    Customers are receptive to mobile offers accord to the GE Capital findings.

    • 73% of those surveyed regularly take advantage of offers
    • 69% of those surveyed are more likely to make a purchase if they have a coupon.
    • 40% of shoppers surveyed said they’d shop from a retailer more frequently if they receive mobile offers.

    According to IBM, retailers pushed 77% more mobile notices over the 2013 holiday period compared to daily averages over the past 2 months. Further, average daily retail app installations were 29% higher than the daily averages over the past 2 months. (BTW—Here’s how to promote your mobile app.) This has a silver lining for retailers whose installed base may continue to use these apps through out the year.

    Online shopping 2013

    Overall online holiday shopping 2013 revealed: Consumer online shopping at home peaked in the after dinner evening hours. The exception was on Black Friday when customers checked online earlier in the day before heading out to retail establishments during the day.

    It’s important to note that some retailers released different promotions through out the period.

    2013 Online Holiday Sales By the Hour-Adobe

    Smartphones versus Tablets 2013 Thanksgiving, Black Friday and Cyber Monday

    Mobile sales accounted for over 15% of holiday sales Thanksgiving through Cyber Monday. Close examination reveals that tablet sales were significantly greater than smartphone sales.

    2013 Mobile Holiday Sales By Day-Adobe

    Channel Advisor’s analysis of same store sales over the 5 day holiday period reveals an important difference between smartphones and tablets 2013.

    • Smartphones drove an average of 20.7% of online traffic. This was over 3 percentage points higher than that of tablets (17.1% of traffic).
    • Tablets drove 15% of orders. This was 6 percentage points higher than smartphones.

    CHannel Advisor - Holiday 2013-3

    Mobile shops on Thanksgiving and Black Friday

    Thanksgiving is moving from being a holiday where few if any stores are open to a full fledged shopping day for many people. (Unfortunately, this means many will need to work to keep these establishments open.) This is attributable in part to the fact that people can shop while appearing to be involved with family festivities.

    Here’s the data according to Adobe:

    • $1.06 billion in online Thanksgiving Day sales, up 18% from 2012.
    • $1.93 billion in online Black Friday sales, up over 30% from 2012.
    • iPad tablets drove $417 million in sales, more than the combination of $126 million in iPhone smartphone sales and $106 million in Android phone sales.

    The preference to shop on a tablet rather than a smartphone makes sense since tablets are a made-to-shop device where you can let your fingers doing the shopping. They’re the connected equivalent of catalogs.

    Mobile shops on Cyber Monday too!

    Cyber Monday remained close to its origins as a PC based event. According to Adobe:

    • Mobile accounted for  $419 mil­lion of Cyber Monday sales, or 18.3% of all online sales.
    • Tablets drove $290 mil­lion in Cyber Monday sales.
    • Smartphones drove $129 mil­lion in Cyber Monday sales.

    Tablets also generated higher priced item sales on  Cyber Monday according to IBM. Their owners spent $126.30 per order while smartphone owners spent $106.49. (As a point of comparison, the overall average order value was $128.77. This means that PC based orders were higher than smartphones or tablets.)

    The bottom line for markers in terms of smartphones versus tablets 2013: You must be present on both smartphones and tablets. The main reasons are:

    • Consumers research and gather information on smartphones.
    • Consumers shop on tablets. Also, tablet activity can be incremental to other device usage.

    What has your experience been with mobile sales, both smartphones and tablets?

    Happy Marketing,
    Heidi Cohen


    Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies.
    You can find Heidi on , Facebook and .

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    Social Media Marketing World is Social Media Examiner's mega conference in San Diego, California at the waterfront Manchester Grand Hyatt. It includes a networking party on a naval aircraft carrier and much more!

    Presenters include Chris Brogan, Mari Smith, Michael Hyatt, Jay Baer, John Jantsch, Amy Porterfield, Mark Schaefer and experts from more than a dozen brands—just to name a few. Find out More

    Did you miss me at Content Marketing World 2013?

    Comtent Marketing World OnDemand Content Marketing World 2013 brought together the leading marketing thinkers and practitioners from around the globe. Over 1,700 marketers from 40 countries attended the annual event in Cleveland. But don't worry if you couldn't attend - or missed a valuable session - Get all the content of CMWorld 2013 OnDemand now!

     

     

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    Photo Credit: http://www.flickr.com/photos/98641062@N05/9401836800/

    The post Smartphones Versus Tablets 2013 Holiday Results appeared first on Heidi Cohen.