In today’s show, we field a wide range of topics including why people are so mad about the nice thing Tesla did; what’s going on with Instagram verification; what we learned from a friend’s private message; why you shouldn’t trust that long line at your town’s new hot spot; what happens to brides when bankruptcies attack; and just what is a onebagger (please listen for the answer. Do NOT search this one.)? All this and absolutely, positively nothing more.
In today’s show, we simply have too much to talk about. We discuss podcasting etiquette; the big anniversary we have coming up; the touching story of the seven-handed pitcher; sexism in startups; fake reviews; a negative spin class; and sexism against dads. All this, a made-up word and a listener question, too!
Click to Watch
Click to Listen
Other topics include:
[00:00:00.00]Emma Sponsorship Mention
[00:03:19.20]A Big Anniversary Coming
[00:03:38.04]The Seven-Handed Pitcher
[00:15:01.01]Emma Sponsorship Mention
[00:15:27.04]How To Spot Fake Reviews
[00:28:46.16]Ooops! Sorry, Dad
[00:30:59.17]Made-Up Word: Nepotisnt
[00:32:51.18]Listener Question: Do you consider social media following numbers a direct measure of brand awareness?
What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.
The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.
Killing Marketing explores how these companies are ending the marketing as we know it--in favor of this new, exciting model.