Killing Marketing

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.

The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.

Killing Marketing explores how these companies are ending the marketing as we know it--in favor of this new, exciting model.

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Want break through today's streams? Content Marketing World 2017 provided a ton of insights to up your content marketing game. 8+ tactics included.

The post Content Marketing World 2017 Lessons That Will Make You A Better Marketer appeared first on Heidi Cohen.

Want break through today's streams? Content Marketing World 2017 provided a ton of insights to up your content marketing game. 8+ tactics included.

The post Content Marketing World 2017 Lessons That Will Make You A Better Marketer appeared first on Heidi Cohen.