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On this episode of the UnPodcast, we talked about how people misuse stats. We discussed the importance of looking at stats within the context of the bigger picture and how the real story is often buried by hype.

We also discussed what you can’t do with hashtags, whether or not hashtag campaigns are a good idea, and what brands should do when they see that a hashtag is trending.

Other topics include:

  • [00:02:31.09] How to take better selfies
  • [00:04:42.29] How to be a self-righteous non-selfie taker
  • [00:05:36.04] What helped us to enjoy our surroundings when we were in Costa Rica
  • [00:08:09.16] The greatest sentence I’ve ever said
  • [00:11:28.01] What makes conversations go well — or not
  • [00:11:44.27] How a Facebook Page becomes a community
  • [00:12:30.26] How to use social media to improve live events
  • [00:15:18.03] The misuse of stats
  • [00:21:06.08] How the real story is often buried by hype
  • [00:22:18.03] What could have caused Scott to pee all over the studio
  • [00:22:47.25] The importance of context
  • [00:23:13.05] The only time success can be measured by volume
  • [00:26:00.19] Two things Scott never discusses
  • [00:30:08.12] What you can’t do with hashtags
  • [00:32:33.28] Whether or not hashtag campaigns are a good idea
  • [00:33:12.20] What brands should do when they see a hashtag trending
  • [00:35:35.11] What you should be leveraging
  • [00:36:42.08] Why you should never blindly retweet
  • And so much more. . .
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    Items mentioned in this episode

  • UnSelling
  • BlissDom
  • Westin Playa Conchal Resort
  • Roar Retreat
  • How This 550-Woman Conference Beat Super Bowl Ads At Twitter
  • Binder Con
  • The New “#IAmARepublican” Campaign
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    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound

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