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On this episode of the UnPodcast, we talked about how many business owners feel pressured to be on every social media platform, even if it doesn’t make sense for them to be there. It’s important to ask yourself WHY you are doing what you are, and if there isn’t a good reason to do so, then you need to stop.

Other topics include:

  • What you have to do to motivate people to come into a store and purchase rather than buying online [00:11:05.19]
  • Changes in delivery industries [00:11:53.05]
  • The importance of being uniquely human [00:16:49.24]
  • One of the biggest keys for successful social media [00:17:27.01]
  • Why you don’t EVER have to be on any social media account [00:17:49.04]
  • How to handle the pressure to be on every social media platform [00:18:58.09]
  • The best way to figure out which social media platforms to be on [00:20:12.02]
  • What your social media strategy needs to be [00:23:45.01]
  • The importance of asking, “why?” [00:24:20.06]
  • Why LinkedIn isn’t a social network, but what it IS good for [00:26:32.01]
  • Drive by postings [00:28:57.03]
  • How to find the best groups on LinkedIn [00:29:35.29]
  • The absolutely brilliant thing LinkedIn did last year [00:30:26.10]
  • The worst thing to do on every social media platform [00:31:32.18]
  • How Google Plus is like the rich kid in high school that no one wants to hang out with [00:33:42.13]
  • What you should never make people do on social media [00:40:36.22]
  • And so much more. . .
  •  

    Funny can’t be faked. It’s funny or it’s not. [Tweet This]

    Items mentioned in this episode

  • UnPodcast episode 17: The Present and Future of Facebook [00:03:53.24]
  • UnPodcast episode 18: The World of Twitter [00:03:57.26]
  • No sixth sense: ’123456′ is worst password of 2013
  • Best Buy Sends Out Coupon That Excludes Most Things You Want At Best Buy[00:07:38.08]
  • Reflections of Motherhood [00:24:19.13]
  • Conference Call in Real Life video[00:25:46.29]
  •  
    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound

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